• Apr 14, 2016News Release | SHAQUDA "UBU" triumphs in "Red Dot Award Product Design 2016"


Brush Brand SHAQUDA’s “UBU” series has been awarded with the “Red Dot Product

Design 2016”. Organised by the Design Zentrum Nordrhein Westfalen, it is one of

the largest competitions in the world.

The Red Dot Product Design Award assesses products which have been commercialized

within 2 years. The assessment is examined from the point of innovation, formal quality,

functionality and ecological compatibility, and is awarded to outstanding products.

We will strive to continue extraordinary production, merged Kumano traditional technique

and sophisticated design.

Participants from 57 nations had registered about 5,200 products

and innovations for the Red Dot Award: Product Design 2016, this

being its 61st year.

All award-winning products including SHAQUDA “UBU” will be

presented in the special exhibition “Design on Stage”

(duration: 30 June to 26 July, 2016) in Essen, Germany.

Further information:


Mizuho Brush Co., Ltd (Hiroshima, Japan) established SHAQUDA brand in 2015 jointly developed with

Terauchi Design Office Co., Ltd (Shibuya, Tokyo, Japan).

Kumano, located in east Hiroshima, is the most famous brush making town since the Edo period and is

home to “SHAQUDA”. Traditional Kumano brushes were born in this scenic mountain town over 180

years ago.

Brush brand SHAQUDA is steeped in the inimitable technique of Kumano brush making. Its Masters’

proud of their craftsmanship, born and raised here, culminating in our new brand SHAQUDA.

In 2014, first in the industry, Brushing Skin Care Series “SUVE” was released, then in 2015, a revival of

our authentic brush style- “UBU” series was released.

<Brand concept>

“the Air of Me”

The fusion of Kumano traditional techniques and modern design sensibility usher in the new era brush

brand “SHAQUDA”. Our hand finished brush tips. Our simple yet gentle design. Invokes a graceful poise

and décor while soothing the skin and enriching the mind.

SHAQUDA proposes a lifestyle that is filled with comfort and tranquillity. Our concept of “the Air of Me”

brought to you through an unprecedented unique value creation.

<About Awarded Product “UBU” series>

Integrated makeup brush without a metal ferrule is a revival of our original brush making style.

Walnut wood surface and superb hair tip fit ergonomically into the hand, fingers, or face edge, invoking

a graceful poise while using. Natural wood finished with walnut oil as the level of comfort increases with

each use, a design that is a tried and true time honored classic

Making for a gentle warmth each and every time.


SHAQUDA Official Site; <>

*PUBLICITY IMAGES: High-resolution images are available for publicity use.


Osahiro Maruyama

Managing Director

Mizuho Brush Company Limited

2-7-35 Hagiwara, Kumano, Aki-gun,

Hiroshima JAPAN 7314213

tel : 81 82 854 1137

fax : 81 82 854 9182